Movie posters are designed with much thought involved. Designers think about compostion, audience, color, and much more. "The Lord of the Rings" is a good example because the swords in the poster point down towards the title of the movie; it helps lead the viewer's eyes to the title. Proportion creates depth to the poster so some people are smaller than others which creates a sense of depth. Color creates a sense of theme or feeling throughout the poster; it gives a sense of emotion. "The Lord of the Rings" has a warring, fighting, good vs evil theme to it therefore the colors are dark and gloomy. There is so much more to a movie poster, but these are just a few to mention.
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